Elastic Overview

For six years I had the privilege of leading brand design at Elastic. From being all alone to building three teams: UX, Video and Brand Design.
Many firsts for myself and the company. Working closely with the founders, the CMO and with the Content Team, we experimented and shipped.
Over the years many talented folks contributed to the evolution to what has become a well crafted and unique brand.

Elastic Visual Identity

From the product logo to colors, icons, typography and more. All the bits and bobs.

Elastic Events

Creating our user conference, ElasticON, from scratch to developing immersive internal events.

Elastic Ads and Video

From cartoon elks to animated web experiences. Lots of goodies here. Take your time and enjoy.